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Modelos de E-mail de Teste Gratuito

Qualquer pessoa que administra uma empresa SaaS sabe que os usuários de avaliação gratuita são alguns dos melhores leads que uma empresa pode obter. Esses são os clientes em potencial que já decidiram experimentar seu produto, então, se você não conseguir convertê-los em clientes pagantes, uma taxa de conversão baixa pode realmente prejudicar seus resultados financeiros. No entanto, de acordo com uma pesquisa com mais de 300 profissionais de SaaS, em média, apenas 20% dos usuários de avaliação gratuita fazem upgrade para um plano pago. Abaixo estão algumas dicas sobre como criar e-mails eficientes para suas campanhas de marketing por e-mail de avaliação gratuita, juntamente com 10 poderosos modelos de e-mail de acompanhamento que você pode usar para melhorar suas taxas de conversão.

Melhores Práticas Para E-mails de Teste Gratuito

  • Inclua um CTA (chamada para ação) que incentive as próximas etapas e direcione novos usuários de volta ao produto.
  • Crie um senso de urgência e lembre os usuários de quanto tempo a avaliação gratuita ainda dura.

  • Inclua um link para seus melhores recursos de autoajuda (guia de início rápido, tutorial em vídeo, perguntas frequentes, etc).

  • Venda benefícios, não recursos (mostre aos usuários o que esses recursos podem fazer para resolver seus problemas).

  • Enfatize o que os usuários perderão ao não atualizar para um plano pago.
  • Personalize seus e-mails de acompanhamento o máximo possível para estabelecer a confiança dos usuários.
  • Segmente sua lista de e-mails (usuários de avaliação gratuita ativos, semi-ativos e inativos) e ajuste suas campanhas de e-mail de acordo.

  • Empregue avaliações divididas para criar um conteúdo de integração mais eficaz para novos usuários.
  • Considere enviar e-mails acionados com base no comportamento do usuário.
  • Reduza seu período de avaliação (é recomendado mantê-lo por 14 dias para produtos B2B SaaS).
  • Ofereça incentivos para melhorar o sucesso de sua estratégia de marketing de avaliação gratuita (desconto adicional, bônus, extensão da avaliação, etc). 

10 exemplos de e-mail de teste gratuito

Embora a maioria dos usuários de avaliação gratuita nunca se tornem clientes, mesmo um ligeiro aumento em sua taxa de conversão pode resultar em um aumento considerável na receita. Em muitos casos, um e-mail de acompanhamento simples e oportuno é suficiente para estimular os clientes em potencial a fazer o upgrade para um plano pago. Aqui estão 10 exemplos básicos de modelos de e-mail de avaliação gratuita que você pode usar como ponto de partida para criar seu próprio fluxo de e-mail de avaliação gratuita e converter mais usuários gratuitos em clientes pagantes. 

E-mail de integração de avaliação gratuita

Hi [Name],

Welcome to [Product]! I’m [Name] and I’m excited to guide you through your trial.

Hopefully, you’ve had a chance to login and play around a little bit. If you haven’t, no worries. Take a look at our Getting Started Guide – it’ll walk you through how to set up your account and introduce the basics of [Product].

What happens next?

Keep an eye on your inbox as over the next [length of trial] days, I’ll be sending you the best tips for using [Product].

In the meantime, if you have any questions at all, simply email me back and I’ll be happy to assist you!

Thank you so much,

[YOUR SIGNATURE]

E-mail de suporte proativo de avaliação gratuita

Hi [Name],

Congratulations on starting your journey with [Product]. We’re excited you’re here and can’t wait to help you get started. Here’s what you should do first off to get the most value out of your free trial:

[Step 1:]
[Step 2:]
[Step 3:]

To help you get up to speed, here are the top three questions our customers usually have on the first day, answered right in front of you, so you don’t have to hunt around for the answers:

[Question 1:]
[Question 2:]
[Question 3:]

If you need any assistance, simply reply to this email. We will check in with you shortly to see how things are going. Until then, enjoy your free trial!

Best,

[YOUR SIGNATURE]

E-mail de check-in

Hi [Name],

It’s been [number] days since you signed up for [Product’s] trial. I just wanted to check in to see how things are going and make sure you’re getting the most out of [Product].

I noticed that you haven’t got a chance to [create/ upload/ set up, etc.]. This [video/ user guide/ webinar] will help you if you’re stuck or unsure about where to start:
How to [action] [result] in [Product]

If you still have any questions, simply reply back to this email and I’ll get back to you ASAP. Also, our support center has a ton of FAQs you might find helpful.

As always, I’m here to assist in any way so don’t be a stranger!

Regards,

[YOUR SIGNATURE]

O e-mail de argumento de venda

Hi [Name],

You’ve [completed action with the product]. It looks like you’re already starting to get results!

This is a great time to consider taking a look at our different plans so you can take full advantage of [Product].

On average, our customers see [data-driven benefit]. Plus, if you upgrade your account, you’ll get:

[Premium feature 1] that helps you with [benefit 1].
[Premium feature 2] that allows you to [benefit 2].
[Premium feature 3] that enables you to [benefit 3].

If you’re ready, take a look at our premium plans here.

If you have any questions or need help choosing the right plan for your business, don’t hesitate to reach out – we’ll be happy to assist. Simply hit reply or join us on live chat during business hours.

Cheers,

[YOUR SIGNATURE]

E-mail de expiração de avaliação gratuita

Hi [Name],

We hope you have been enjoying your free trial with [Product].

Unfortunately, we’re coming to the end of this journey, but we’d love to keep it going!

In order to [what they stand to lose by not upgrading], you’ll need to select one of our paid plans. Otherwise, your trial will end in [number of days left] and you won’t be able to access premium features any longer.

Choose your plan now

If you’re not sure which one is right for you, you should try the Basic plan – it’s a great place to start.

Have any questions or need help? We’re only an email away – just hit reply and we’ll get right back to you.

[YOUR SIGNATURE]

Email de extensão de avaliação gratuita 

Hi [Name],

Your [Product] free trial has expired! But don’t worry – your [data] has been saved and is still available.

We know how busy life gets — and thought you might need some extra time to check out [Product].

Just reply to this email or click to get an extra 10 days:

Extend my free trial

If you enjoyed [Product], take one minute to upgrade. Our subscription plans start at [price] a month and all include [list of premium features].

Upgrade now to keep using [Product]

Have any questions or feedback? Let us know and we’ll gladly help.

Thanks for trying [Product]!

[YOUR SIGNATURE]

Desconto/oferta especial por e-mail

Hi [Name],

Unfortunately, your free trial has come to an end, but don’t worry – we’ve got you covered.

As a thank you for trying [Product], if you upgrade to an annual plan today, you’ll save 20% (that’s 2.4 months for free each year!) But here’s the catch. It’s only good for 24 hours.

If you’re serious about [pain point your product solves], then I strongly suggest grabbing this deal before it expires.

Get the deal here

Let’s take your business where you know it deserves to be!

Cheers,

[YOUR SIGNATURE]

E-mail de feedback da avaliação gratuita

Hi [Name],

Your [Product] trial is over and you won’t be able to use premium features until you purchase one of our paid plans.

Monthly plans start from only [price], you can take a look at all the options here: link to upgrade

Though it will hurt us to see you go, if you choose not to continue with a paid subscription, we respect your decision. You will do us a great HELP if you could let us know your feedback on why you choose not to upgrade to a paid plan.

Looking forward to having you as a customer!

Regards,

[YOUR SIGNATURE]

E-mail de pesquisa pós-avaliação (e-mail de avaliação não convertida)

Hi [Name],

Thanks so much for giving [Product] a try.

We noticed you didn’t upgrade your [Product] account, but that’s totally fine. Even though you chose not to go with a paid plan, we’d love to hear about your experience with us. It’ll help us improve our product, so you’ll be doing us a huge favor.

If you have a minute, could you please fill out our quick survey here (takes less than a minute!)? It would be much appreciated.

We are sad to see you go, but we hope to see you again in the future. If you’d like to give [Product] another try, later on, we’ll be happy to help!

Best,

[YOUR SIGNATURE]

E-mail de acompanhamento pós-avaliação 

Hi [Name],

It’s been a while since you signed up for [Product’s] trial. I just wanted to check back in to see how things are going. Did you end up going with another product?
If you’re still looking for a solution for [pain point], I wanted to give you a quick rundown of some of the new features we’ve added to [Product] recently:

[Feature #1][Feature #2][Feature #3]

If you’re interested in checking out the improved version of [Product], we’d be happy to offer you a new free trial. Let us know by replying to this email!
And even if you’re not interested, I’m still happy to help you out in any way we can.

Best,

[YOUR SIGNATURE]

Bônus: e-mail de avaliação convertida

Hi [Name],
Congratulations, you are now able to fully access [feature 1], [feature 2], and [feature 3] without any limitations.
We can’t wait to see how [Product] will benefit your business.
Thank you so much![YOUR SIGNATURE]
P.S. If you want to double down and get your whole team immersed into [Product] faster, jump on our next week’s customer training on how to [use case].

Ready to put your free trial email templates to use?

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