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Modelos para E-mail de Marketing

O número global de usuários de e-mails era de 3,9 bilhões em 2019 e está previsto para crescer até 4,48 bilhões de usuários em 2024, segundo o Statista. É por isso que os negócios estão gastando cada vez mais no marketing por e-mail e usando isso para atrair prospectos, manter clientes, aumentar vendas, e acelerar o ROI. Campanhas de e-mais de marketing eficientes podem fazer de tudo. Por ser uma das formas de conversão com maior custo benefício no marketing digital, é esperado que se gaste muito mais nos próximos anos com o marketing por e-mail.

Por que o marketing por e-mail é essencial para o seu negócio

Se você quiser ganhar mais clientes ou fortalecer o seu relacionamento com clientes atuais, marketing por e-mail pode te ajudar a alcançar diretamente o seu público. Dê uma olha nas estatísticas que provam que o marketing por e-mail é uma ferramenta valiosa para negócios de qualquer tamanho e setor:

  • Para cada U$1 que você gasta em marketing por e-mail, pode esperar um retorno médio de U$0,38
  • 80% dos negócios profissionais concordam que o marketing por e-mail aumenta a aquisição e retensão de clientes.
  • O e-mail tem taxas de conversão maiores do que as redes sociais e resultados de mecanismos de busca juntos.
  • 72% dos consumidores preferem o e-mail como forma de comunicação de negociação de negócios
  • 61% dos consumidores gostam de receber e-mails semanais de promoção, enquanto 38% gostariam que esses e-mails fossem enviados com uma frequência ainda maior.
  • 88% dos usuários de smartphones checam ativamente os e-mails no celular. Isso torna o e-mail mais popular que qualquer outro app, tanto para iPhones quanto para Androids.
Modelos para E-mail de Marketing
Marketing por e-mail no LiveAgent

10 modelos para e-mails para a sua campanha de marketing

Um relatório feito pelo McKinsey Global Institute revelou que um trabalhador médio de interação passa cerca de 28% da semana de trabalho administrando o e-mail – o que significa quase um terço das horas de trabalho. Uma das formas de diminuir esse tempo é usar templates prontos para e-mail. Aqui estão 10 templates básicos para e-mail (baseados nos tipos de e-mails que marketeiros costumam enviar com frequência) que você pode usar como base para customizar e adaptar para as suas próprias campanhas e comunicações de marketing.

E-mail de boas vindas ao cliente


Hi [NAME],

We’re excited to welcome you to the [Brand] family!

Every single one of us is here to make sure you’re happy with [Product]. Firstly, let’s make sure your account is set up properly.

Watching our Onboarding Tutorial will help you familiarize yourself with [product]. It covers how to complete your set up process, key features of your account, plus some handy tips and tricks.

Onboarding Tutorial Video

If you need any help at all, drop us a line anytime at (email) or Tweet us @brandname We’ll be more than happy to lend a hand!

Until next time,
[YOUR SIGNATURE]

E-mails de assinatura de newsletter 


Hi [NAME],

Thank you for subscribing to [Brand’s] Weekly Newsletter!

By signing up for our newsletter, each week you’ll be the first to hear about our [updates/ news/ hot deals/ events/ webinars] and receive exclusive content straight to your inbox.

Want more? Follow us on Facebook and Twitter to get your daily dose of advice, helpful tips, and industry trends.

Best,
[YOUR SIGNATURE]

To ensure that our messages arrive (and don’t go to your junk or bulk email folders), please add (email) to your address book.

Email de reengajamento do cliente


Hey there!
I noticed you haven’t logged into your account in quite some time, so I just wanted to take a moment to check in with you and see if there’s anything I can help you with.
Feel free to continue working on your account at www.companywebsite.com and please reach out to me if I can be of any assistance.
If you need a refresher on how [Product/ Service] works, check out our quick user guide.
Hope to see you back again soon,
[YOUR SIGNATURE]

E-mail de abandono de carrinho de compras


Hey [NAME],

We noticed that you left a few items in your shopping cart. We’re low on stock, so they could sell out quickly! But don’t worry, it’s not too late yet. Here’s what you wanted to get:

Item 1
Item 2
Item 3

Click this link to get back to where you left off and complete your purchase: customer’s cart

Thanks for shopping with [Brand]! If you have any questions or issues during the checkout process, we’re always here to help.

Best,
[YOUR SIGNATURE]

E-mail de cancelamento de conta


[NAME],

We’re sorry to see you go! 🙁 Your current subscription will remain active until [Date]. We’ll automatically downgrade you to a free account after that date, but you’ll always be able to access your account.

If you’d like to reactivate your account, simply click the button below:

Reactivate My Account

If you have any questions, feel free to reach out to us at any time.

We’ll miss you!
[YOUR SIGNATURE]

Email de anúncio de webinar


Hi [NAME],

Join us for a live webinar on [Date/ Time] to find out the most effective ways to [details on what the webinar is about]. Together with our Head of Marketing, [Name], we’re going to squeeze in as much practical info as we can under 60 minutes. You won’t want to miss this! Here’s what we’ll cover:

How you can […]
Best practices on […]
Simple strategies to improve […]

[Save Your Seat]

If you register today, we’ll send you the recording of the webinar as an added bonus for free.

See you there!
[YOUR SIGNATURE]

E-mail de atualização de produto/serviço


Hi [NAME],

This summer has started quite productively for [Company] as we’ve been working hard on a few long-awaited updates to [Product] that make it stronger, faster, and more useful to you. The updates are now live and you can read more about them on our blog: blog post link

Here are our top 3 features from the past 3 months:

Feature 1 (From now on you can …)
Feature 2 (We’ve added …)
Feature 3 (The tool now supports …)

We’d love to hear your thoughts on our latest updates – which one of them have you tried already? And as always, let us know if there’s anything we can do to make your experience with [Company] better.

Best Regards,
[YOUR SIGNATURE]

E-mail de parceria de marketing


Hi [Name] ,

I run co-marketing partnerships at [your company], a [what your company does] that’s recognized for [what your company is recognized for]. We have an audience of [audience persona and audience size] that has shown interest in [what their company does].

My team focuses on partnerships with companies like yours – we’ve also worked with [examples of other companies you’ve worked with]. I believe there’s an opportunity for us to partner on [asset you’d like to partner on] to [end goal you’d like to achieve].

Would you be interested in talking about partnership opportunities between [their company] and [your company]? If you’re not the best person to continue a conversation with, would you mind introducing me to someone I could speak with?

Looking forward to hearing from you,
[YOUR SIGNATURE]

E-mail de sugestão de postagem de blog


Hi [NAME],

I’ve been a subscriber and a big fan of [Blog Name] for some time now – and I’ve especially enjoyed reading one of your recent posts about [details of a blog post]. I noticed there was no article covering [the aspect they haven’t covered]. So, I thought I’d write a draft and see if you would be interested in publishing it on your blog.

Please find the draft attached. Does this sound like something that would be suitable for your readers? If you’re interested in publishing it, I would be excited to see it go up! If you’d like me to make any revisions, I can do that too.

Looking forward to your feedback,
[YOUR SIGNATURE]

Email de rejeição de postagem no blog


Hi [NAME],

Thank you for sending over the article on [article topic]. However, I will have to pass on this piece because it doesn’t completely meet our guidelines for guest posts. Besides, we already have a couple of articles about this topic, you can check them out here: links to previous posts.

However, I’m open to another pitch from you in the future. If you have any questions about our guest post guidelines, don’t hesitate to reach out.

Thanks again and hope to hear from you soon,
[YOUR SIGNATURE]

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