Encontrar ideias de modelos de e-mail para programas de fidelidade nunca foi tão fácil. Com nossas sugestões prontas, sua empresa pode se comunicar com seus clientes e mantê-los sempre engajados. Descubra modelos para convites, lembretes, extratos de pontos, aniversários e muito mais.
Embora a aquisição de clientes possa parecer um investimento melhor para as empresas, vários estudos provaram que, a longo prazo, atrair novos clientes pode custar à sua empresa até 7 vezes mais do que reter os clientes existentes. Quando se trata de reter clientes existentes, os programas de fidelidade podem ser uma ferramenta poderosa que os mantém voltando, reduz a taxa de rotatividade de clientes e aumenta suas vendas em geral. Ao ler este artigo, você vai descobrir por que vale a pena investir em programas de fidelidade, junto com 10 exemplos de modelos de e-mail que você pode usar em suas campanhas de marketing de programa de fidelidade.
Um programa de fidelidade do cliente é um programa de recompensas que uma empresa oferece a seus clientes para incentivá-los a comprar mais, oferecendo certos benefícios. Eles podem incluir descontos, mercadorias grátis, produtos pré-lançados, vantagens exclusivas ou quaisquer outras recompensas significativas. Embora sejam frequentemente usados para atrair novos clientes, o objetivo principal dos programas de fidelidade é reter os clientes existentes, promover a fidelidade ee encorajar a defesa da marca..
Vários estudos sobre a fidelidade do cliente revelaram que os programas de fidelidade podem agregar valor imenso a qualquer empresa. Aqui estão apenas algumas estatísticas impressionantes para mencionar:
Uma pesquisa da iVend descobriu que quase 63% dos consumidores em todo o mundo preferem receber comunicações de empresas por e-mail – o que torna o e-mail um dos canais mais eficientes para fomentar a adesão ao programa de fidelidade. Aqui estão 10 modelos básicos que você pode usar em suas campanhas de e-mail para melhorar a taxa de envolvimento do cliente, construir melhores relacionamentos de longo prazo, e aumentar as vendas.
We’re thrilled to announce the launch of our new [Loyalty Program Name]. We’ve added lots of exciting and exclusive rewards to say thank you to our amazing customers, like you!
Earn [X] points for every $** you spend [online and/or in-store] to unlock exclusive rewards.
[Reward Title 1] – [***] points to redeem
[Reward Title 2] – [***] points to redeem
[Reward Title 3] – [***] points to redeem
JOIN THE [LOYALTY PROGRAM NAME]
Have a question? We’re here to help. Contact us today or visit our FAQs.
[YOUR SIGNATURE]
Welcome to [Business name] and thank you for signing up! Please enjoy 15% OFF your first purchase at [www.website.com]. Just enter [code] at checkout.
SHOP NOW
By the way, did you know about all the exclusive perks that you can receive for joining our loyalty program? Just to name a few …
[Benefit #1]
[Benefit #2]
[Benefit #3]
JOIN NOW
If you have any questions or ever need help, feel free to email us at [email address], call us at [phone number] or visit our FAQs.
Best,
[YOUR SIGNATURE]
Welcome to [Loyalty Program Name] Rewards! Now you can earn points every time you shop online or in our stores. Redeem your points for fun rewards, like free products and special discounts.
As a thank you for joining [Business’s] Loyalty Program, we have credited you with 50 points, and you are now on your way to your first reward.
100 points are all you need to get your first free product/ discount – here are two quick ways to get there:
Like our Facebook page (50 points)
Follow [Brand] on Instagram (50 points)
When you’re done, you can check your points balance and find more ways to earn points by visiting our website.
If you have any questions or need help – feel free to email us at [email address] or give us a call at [phone number].
Thanks for becoming part of our community!
[YOUR SIGNATURE]
We hardly need to tell you that the more points you earn, the more you get. You are now only ** $/ ** points away from [Loyalty Program Name] Gold Level Rewards! At this level you’ll enjoy:
[Benefit #1]
[Benefit #2]
[Benefit #3]
Earning more points is easy!
Place an order: ** points
Refer a friend: ** points
Follow us on social media: ** points
Make a product review: ** points
Thanks for your continued loyalty.
[YOUR SIGNATURE]
We’re thrilled to report that you just leveled up to our [tier name] tier!
You’re about to enjoy exclusive opportunities, including early access to [tier name]-only sales throughout the year, and even more points for every single purchase you make.
EXPLORE MY REWARDS
Enjoy, and thanks for being an amazing customer!
[YOUR SIGNATURE]
Thanks for being a loyal [Loyalty Program Name] member! Check out your monthly membership statement below.
Status: Active Member
Points balance: ***
Expiring points: *** points expiring on [dd/mm/yy]
Points to next level: ***
Earn even more points when you shop our special deals now through [date].
SHOP NOW
Got questions? We’ve got answers! Visit our FAQs to see if we’ve covered your question, call us at [number] or start a live chat with our service reps.
Cheers,
[YOUR SIGNATURE]
This is just a friendly reminder that your [Customer Loyalty Rewards Program] points will expire at the end of the year (December 31st, 2020). Make sure to redeem your points on any order before this date– they will not roll over into 2021!
Your current balance is ***points.
SHOP NOW
Any questions or issues? Send us a message – we’re always happy to help!
[YOUR SIGNATURE]
We just wanted you to know that WE MISSED YOU since we haven’t seen you in a while. So we’ve decided to credit your account with *** points!
CLAIM YOUR FREE POINTS NOW
The more points you earn, the more benefits you get access to. Here’s a quick reminder of how to earn more points:
SHOP: Spend $** and get ** points
REFER FRIENDS: Get ** points when they place their first order
FACEBOOK: Like our Facebook page and get ** points
INSTAGRAM: Follow us on Instagram and get ** points
Have questions or need help redeeming your points? We would be more than happy to assist you via [email], [phone number], or live chat.
Thank you for being a [Brand] customer and part of our family.
[YOUR SIGNAT
[copy button="yes"]
[Name],
You’ve been a valued member of [Brand’s] loyalty program for [period of time] now. Don’t you think it’s time you let the world know? We’ll reward you if you do!
Give $** and get ** points when you refer a friend
HERE’S HOW IT WORKS
Send your below unique $** discount code to your friends
Your friend gets $** off their purchase
You get ** Rewards Points when your friend completes their purchase
Your current rewards points balance is: ***
READY TO SHARE?
Copy and paste this code and share amongst friends: CODE
Any questions or issues? We’re always here to help. Thanks for being an awesome customer!
[YOUR SIGNATURE]
Dear [Name],
From all of us at [Company], we wanted to take a moment to wish you the happiest of birthdays! Here’s another reason to celebrate: we’ve just added [reward amount] points to your account!
CHECK MY BALANCE
Thanks for being a loyal customer and we hope you enjoy your special day.
Cheers,
[YOUR SIGNATURE]
[/copy]
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Elementos de marca como logotipo, cores, tipografia e mensagem são essenciais para a identidade e percepção da marca. Eles comunicam o propósito e os valores da empresa, afetando a experiência do cliente e a escolha dos consumidores. Uma estratégia de branding eficaz envolve a coesão e a escolha cuidadosa desses elementos para criar uma associação forte na mente do público-alvo.
O texto fala sobre softwares de atendimento ao cliente, sistemas de telefonia VoIP, gerenciamento de reclamações e suporte técnico para startups. Também há informações sobre a inscrição no LiveAgent e a construção do dashboard, além de um aviso sobre o uso de cookies no site. O texto está disponível em vários idiomas, incluindo o português.
The Vox website is a news platform with a mission to explain the news. Customer support is available through email, social media, and self-service options. Contact details for the Vox support team can be found on their website. They do not offer live chat support. No SLAs or forum are available, but legal policies are listed on the site. There is no Vox forum or Instagram support, but they do have a Facebook and Twitter page.
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