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  • Modelos de chat proativos

Modelos de chat proativos

O atendimento ao cliente reativo tem sido a norma há anos, no entanto, cada vez mais empresas estão adotando uma abordagem mais pró-ativa, que tem se mostrado altamente eficiente. E na verdade, uma pesquisa da BT descobriu que 78% dos consumidores gostam quando as organizações percebem que estão tendo dificuldades com um site ou em concluir um pedido e os contatam diretamente para tentar ajudar. É aí que entram os convites de chat proativos. Convites de chat proativos baseados em gatilhos, altamente personalizados e perfeitamente sincronizados podem melhorar a experiência do usuário, garantir a satisfação do cliente e oferecer mais oportunidades de vendas. 

Modelos de chat proativos
Exemplo de chat proativo

O que é chat proativo?

Ao contrário dos chats reativos, chats proativos são iniciados pela empresa (manual ou automaticamente). Convites de chat proativos automatizados podem ser acionados com base em informações específicas do visitante, regras predefinidas e várias métricas de comportamento, como a página atual em que estão navegando, o número de vezes que visitaram seu site, a quantidade de tempo que visitaram passou navegando em seu site e muito mais.

Quando usados estrategicamente, chats proativos pode ajudar a construir a confiança dos visitantes de primeira viagem, aumentar o envolvimento do usuário e aumentar a satisfação do cliente (de acordo com um estudo, 94% dos clientes que foram convidados de forma proativa para um chat ficaram um tanto ou muito satisfeitos com a experiência), evita o abandono do carrinho de compras, reduz a taxa de rejeição, aumenta taxas de conversão, e aumenta o valor médio dos pedidos.

Convites de Chat proativos
Galeria de convites de chat proativos

Práticas recomendadas para chats proativos

  • Dê aos seus visitantes algum tempo para olhar ao redor antes de convidá-los para um chat – defina o tempo certo com base no tempo médio gasto em cada página.
  • Torne mais fácil para os visitantes aceitarem ou recusarem um convite proativo de chat para garantir que eles se sintam no controle de sua experiência.
  • Não envie vários convites de chat durante a mesma sessão de navegação – especialmente depois que um visitante já rejeitou seu convite uma vez.
  • Não habilite o chat proativo em cada página, isso só pode irritar seus visitantes – em vez disso, segmente páginas estratégicas (como páginas de produtos / preços / checkout).
  • Evite mensagens muito genéricas. Torne seus convites de chat proativos personalizados, específicos e relevantes para a página em que aparecem.
Modelos de chat proativos

Modelos de chat proativos para vários cenários

Convites de chat proativos para novos visitantes


“Thanks for stopping by. Can I help you with something?”

“We’re happy you’re here! 🙂 Can you tell me what you’re looking for?”

“Welcome! I am [Agent name]. What inspired you to visit us today?”

“Hi there, looking for something? I’m here and ready to chat. What’s on your mind?”

“Welcome! Can I point you in the right direction?”

“Hi there! Let me know if you have any questions while you’re looking around.”

“Hi there! It looks like you’re visiting quite a few of our web pages. Can we help you find anything?”

“Yes, I’m a real human. Bots haven’t stolen my job just yet 🙂 If you have any questions, I’d be happy to help.”

“Hello! [Agent name] here, I am the regional representative for [country/region/city]. How may I assist you?”

“Our chat service triggers after you’ve spent a certain amount of time on a page, so if you have any questions or doubts, we can help. If you would prefer to look around you can just close the chat. It won’t trigger twice.”

Convites de chat proativos para visitantes retornantes


“Hi there, welcome back! How may I help you today?”

“Welcome back! Do you have any questions about your order?”

“Good to see you’re back! Any questions about [product name]? I am here to help.”

“Happy to see you again, [Customer name]! What can we do for you today?”

“Hello [Customer name], welcome back. What brings you to our website today?”

“A little birdie told me you came back. What inspired you to visit us today?”

“Hello again [Customer name]. Are you shopping for yourself today? Tell me if you need any help :)”

“Hi [Customer name], it’s great to see you back! Would you like to learn about this week’s special offers?”

“Welcome back, [Customer name]! Have you seen our latest promo? Chat with me for details.”

Convites de chat proativos para visitantes hesitantes


“It looks like you’ve been inactive for a while. Can we help you find something?”

“We know that making a choice here can be hard. If you need any help, I’m here to guide you.”

“It seems like you’ve been inactive for a few minutes. Did you need help navigating our site?”

“[Agent name] here 🙂 I understand that having too many options can be ovewhelming. May I help you to decide?”

“Hi there! It’s been a while since you’ve reviewed your shopping cart. Are you ready to check-out, or can we help you find anything else?”

“Hi [Customer name], the promotion on [product name] is about to expire. Would you like to chat for details?”

“Hi [Customer name]. Let me tell you it is a worthy investment if you purchase [product name] now. The offer is going to expire tonight. Chat for details?”

Convites de chat proativos para páginas de produtos


“Hi there, do you have any questions about [product name]? I’m here to help, let’s chat :)”

“Welcome! I see you’re browsing our product page. I’m available to chat if you have any questions.”

“Hello! I’m available if you’d like to have a chat about our products :)”

“Good morning! I see you are browsing our collection of [products]. Let me know if I can assist you!”

“Hi [Customer name], may I introduce you to our new arrivals?”

“Hi there, do you have any questions about this product or its technical specifications? I’m here if you do.”

“This is one of our most popular items this season! We only have a few left in stock, let me know if you have any questions!”

“Hi [Customer name], if you buy [product name] today you can save 30%. Do you want to chat and learn more about the offer?”

“Hello [Customer name], can I explain the special discounted price on the products you are interested in?”

“Hi [Customer name], we have a great sale running today on one of our most popular products. Can I tell you about it?”

Convites de chat proativos para páginas de preços


“Wondering what’s the right plan for you? Tell me a bit about your business and I’ll help you decide.”

“Hi there! Any questions about our pricing plans? I’d be happy to help.”

“Hi [Customer name], this is [Agent name]. Exploring our pricing plans? Let me help you choose the right one for you!”

“Thanks for visiting! Let’s chat about the right plan for you and your business.”

“Seems that you are visiting our pricing page frequently. Can I help you decide on the right plan?”

“Not sure which plan is right for you? Let’s chat and I’ll give you my best advice.”

Convites de chat proativos para páginas de checkout


“Hi there, thanks for stopping by! Do you need any assistance with your purchases?”

“[Agent name] here. Let me know if you need a hand with your purchase today.”

“Hey! Do you need any assistance with your order? I’ll be happy to help.”

“Any questions about our shipping, payment options, refund policies, or otherwise? I’m here to help :)”

“Hi there, did you know that we offer free shipping for orders over [purchase value]? May I help you get to it?”

“You’ve got great taste! Let me know if you have any questions during the checkout, or if you run into any technical difficulties.”

“[Customer name], you’re almost there! Is there anything I can help you with?”

“Hey there, you almost made it! Have any questions or need help? Let’s chat :)”

“Hi there! I noticed you encountered an error message. I am here to help you to place your order. Message me for assistance.”

“Did you know we offer a 100% refund on all orders (even sale items)? I’m here to chat if you want to know more.”

Convites de chat proativos para páginas com altas taxas de rejeição


“Hi there! Unsure whether you need a product demo? I’m happy to answer your questions.”

“Hello there! Have any questions about our product demo? I’m here to answer them :)”

“Thanks for stopping by! I can explain [product name] installation steps for you, if you’re interested . Shall I start?”

“Hi [Customer name], may I guide you through the sign-up/ download/ installation process?”

“Hi [Customer name], do you need any help with the sign-up process/ downloading/ installing the app? Just drop me a line.”

“Hi there! Signing up takes less than a minute. Would you like me to guide you through the process?”

“Welcome! Setting up your account is quick and easy. Need a helping hand? I’m here to guide you.”

Convites de chat proativos para páginas de perguntas frequentes (FAQ)


“Hi there, it seems that you have some questions in mind. May I help you get them answered?”

“[Agent name] here. May I help you find a solution to your problem?”

“Hi [Customer name], can’t find what you’re looking for? I’m here to answer your questions.”

“Can’t find your question? I’d be happy to help, let’s chat!”

“Chat is the fastest way to get your questions answered. Let’s talk :)”

“Just checking in to see if I can help answer any questions you may have. Let me know :)”

“Hi there, need answers? I’m here to help you out. Yes, I’m a real human :)”

Convites de chat proativos para oportunidades de venda cruzada/ampliada


“I have good news for you! We have a special offer running today that can save you 20% on [product name]. Care to know about the details? ”

“Hey there, we just wanted to let you know that [product name] is on sale right now, if you felt like saving a few dollars today.”

“Hi [Customer name], did you know that you can save [amount of money] buying [product A] and [product B] together? I’m here if you need more details!”

“Hi [Customer name], most of our customers who bought [product A] also bought [product B] to go with it. Would you like more details?”

“Hi [Customer name]! It looks like you’re purchasing [product A]. Could we interest you in [product B] as well? They complement each other nicely. :)”

“Hey there! Just a quick tip: [product A] belongs to our [X series]. Would you also like to take a look at the other products in this series?”

“Hi there! Since you’re purchasing [product A], we’d recommend [product B] as well. Past customers have found that purchasing these items together made their lives easier.”

“Before you check-out, you should know that we’re currently offering [promotion]. Would you like to take advantage of this limited-time offer?”

Exemplos de convites de chat proativos para setores específicos


eCommerce: “Hey! Need help choosing a great pair of running shoes? Let’s chat :)”

Travel: “Hi there! Would you like to hear our recommendations for your accommodation? Message me for advice.”

Real Estate: “Hi! Are you looking for a rental apartment, buying a home or selling your property? Message me for help.”

Software development: “Hi there! What brings you to our website today? Do you have a project in mind?”

Insurance: “Need help finding the right insurance plan? I’m here to give you my best advice.”

Banking: “Hi there, it looks like you might need a little help understanding these account options. We’ve got an account expert standing by. Click here to chat.”

Education: “Welcome! Any questions about our courses and fees? I’d be happy to help!”

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