Explore 10 modelos eficazes de e-mails de indicação B2C que podem ajudar a aumentar o crescimento e a receita da sua empresa. Aprenda a escrever e-mails persuasivos e atrair novos clientes através do boca-a-boca.
Numerosos estudos provaram que, quando se trata de comprar qualquer coisa, as pessoas confiam nas recomendações. Além do mais, 83% dos clientes felizes e satisfeitos estão dispostos a indicar seus amigos e familiares (mas apenas 29% realmente o fazem, porque nunca foi solicitado ou dado uma oportunidade para o restante).
Isso torna o marketing de indicação uma ferramenta inestimável para o crescimento de um negócio e para o aumento de receita. Na verdade, o marketing de indicação (também conhecido como marketing boca a boca) é uma das estratégias de marketing mais antigas, mas ainda mais eficazes e econômicas, usadas por empresas B2C e B2B. Veja por que o marketing de indicação é importante junto de 10 modelos de e-mail de indicação que você pode usar em suas próprias campanhas de marketing de indicação.
Por que o marketing de indicação é fundamental para o crescimento do negócio?
92% dos consumidores em todo o mundo confiam mais nas recomendações de amigos e familiares, acima de todas as outras formas de publicidade. (Nielsen)
82% dos americanos dizem que buscam recomendações de amigos e familiares quando consideram uma compra, enquanto 67% dizem que têm pelo menos um pouco mais de probabilidade de comprar um produto depois que um amigo ou membro da família o compartilhou nas redes sociais ou por e-mail. (Pesquisa Nacional Harris Poll)
O boca a boca positivo é responsável por 20-50% das decisões de compra e gera mais do que o dobro das vendas de publicidade paga em alguns setores. (McKinsey)
O marketing de indicação gera taxas de conversão de 3 a 5 vezes maiores do que qualquer outro canal de marketing. (Invesp)
A maioria dos programas de indicação de hoje é usada para aumentar a receita, indicando um consenso de que o marketing boca a boca é uma estratégia de receita de primeira linha. (Relatório de Marketing de Indicação de 2020 por SaaSquatch)
Exemplos de linha de assunto de e-mail de indicação B2C
10 modelos de e-mail de indicação B2C
Aviso sobre o programa de indicação
We’re excited to share that [Brand’s Referral Program Name] Referral Program is launching really soon!
With [Referral Program Name] the friends you refer to Brand.com get 20% OFF their first purchase, while you get 20% of their first purchase credited to your [Referral Program Name] account. You can then use your credits towards more purchases at Brand.com.
There’s no limit on the number of friends you can refer, so you can invite all your Facebook, Instagram, and Twitter friends and practically SHOP FREE at Brand.com!
Please check back or join our mailing list to be notified of the launch date. Terms and conditions are subject to change prior to the launch date. Feel free to ask if you have any questions.
See you soon!
[YOUR SIGNATURE]
Convite para o programa de indicação baseado em um gatilho
We noticed that you recently [activity done]. We’d like to invite you to our referral program where you can get [rewards] just for referring your friends to our website.
We have also recently improved our program to include more referral options. Now, you can email, tweet, and share your thoughts about our brand on Facebook. To do this, simply [provide instructions].
The best part? Everything is carefully tracked so you can be sure you’ll get your [reward] each time someone you refer makes a purchase at Brand.com.
INVITE YOUR FRIENDS NOW
Questions? Don’t hesitate to ask and someone friendly from our customer care team will get back to you with an answer.
Cheers,
[YOUR SIGNATURE]
Atualização do programa de indicação
You asked for better incentives to invite friends to [Company name]. We heard you! So how about [customized rewards]?
With our new, improved program, you’ll get [customized rewards] for every friend you refer. It’s that easy! We’ve also added other referral options – now you can refer friends through Facebook, Twitter, and other channels.
REFER FRIENDS NOW
If you have any questions at all, please don’t hesitate to reach out!
Best,
[YOUR SIGNATURE]
Convite para ser um embaixador da marca
My name is [Your name] and I’m with [Your company name]. We love your posts on [insert topic that relates to your brand’s purpose]. We believe your [insert a reference to a topic they post about or specific posts] really aligns with our brand’s mission.
That’s why we’d love to invite you to become a part of our Brand Ambassador Program! As an ambassador, you can earn commission-based, cash-reward for each purchase of any product from friends in your social networks.
HOW IT WORKS
Set up your referral account
Share a coupon code with your friends
Your friends receive a 10% discount on a one-time purchase
You earn a 10% commission on your friends’ purchases
The more they buy, the more you earn
JOIN [BRAND’S] AMBASSADOR PROGRAM
If you have any questions – we’d be happy to answer them.
Thank you!
[YOUR SIGNATURE]
Realizando uma competição de indicação
Referring friends to [Brand] just got even sweeter! For the entire [month], we’re running a friendly referral competition where our top [Brand] ambassadors will win awesome prizes for helping us spread the word about [products].
We want everyone to really have a chance to win. Our top referrer wins [prize 1], second place wins [prize 2], and third place wins [prize 3]. If you haven’t referred yet, there’s still time!
REFER FRIENDS
Let’s start 2021 off right by spreading the [Brand] love far and wide. Click here to see the leaderboard and get all the details.
Good luck!
[YOUR SIGNATURE]
Encorajando indicações com descontos
Sharing is caring, so why not share the [Brand] love with your friends? Spread the word about your favorite [products] and enjoy great discounts for you and your friends.
For every friend that makes a purchase (they must click on the referral link below) you will get 20% OFF your next purchase at Brand.com – your friends will get 10% OFF their first purchase. It’s a win-win!
Forward this link to your friends: referral link
Or share it online: Share on Facebook/ Share on Twitter
Happy sharing!
[YOUR SIGNATURE]
Encorajar indicações com produtos/serviços gratuitos
HERE’S WHAT WE KNOW
You like [Brand’s products].
You know people.
HERE’S WHAT WE THINK YOU SHOULD DO
Refer [Brand’s products] to people you know.
Those people place orders.
Those people get a 10% discount on their first order.
You get free [products] each time someone makes a purchase.
The sky’s the limit!
No catch. Just people helping people discover the most [key characteristics of your products].
REFER A FRIEND HERE
Questions? Let us know and we’ll get back to you immediately.
Happy referring!
[YOUR SIGNATURE]
Encorajando indicações com créditos
Did you know that you can get account credits for referrals?
Simply share your personal referral code link [referral link] or click the button below to invite your friends from [Brand]’s dashboard. We will give them $** in account credits and reward you with $** for each referral who accumulates $** in billings.
REFER FRIENDS
Here’s the best part: there’s no limit to how many people you can refer.
Happy sharing!
[YOUR SIGNATURE]
Encorajando indicações com cashback
Share your love for [Brand/ products] with your friends, and you’ll both get rewarded.
Here’s how it works:
Forward this email to your friends with the referral link below, which will send them a coupon for $** OFF their first purchase of $** or more.
Share the referral offer with your friends on Facebook or Twitter by clicking the icons below.
Every time a friend makes their first purchase, you’ll earn $** cash via PayPal.
The more friends you refer – the more cash you earn!
SHARE: Referral link / Facebook/ Twitter
Go forth and prosper!
[YOUR SIGNATURE]
Encorajando indicações com doações
When you share our name with your friends and family, you’re also helping support a local charity.
For each referral you send our way, we will donate $10 to our current charity. Your name will also be entered into a quarterly drawing – the winner will receive a $*** gift card!
CURRENT CHARITY: [Name of the charity]
Share your referral link to get started: referral link
Show Details
Thank you for your support!
[YOUR SIGNATURE]
B2C significa Business-to-Consumer. O e-mail B2C é usado para comunicar informações sobre os produtos de uma empresa, incluindo preços, disponibilidade e informações de entrega.
A abreviatura B2C vem de Business-to-Consumer.
Ao escrever um e-mail de indicação de cliente, lembre-se de que a apresentação que você faz é tão importante quanto as palavras que você escolhe. Um e-mail de indicação é sua chance de vender seus produtos e serviços para um novo cliente.
The text discusses the importance of integrating software for customer service and describes the LiveAgent system, which offers phone sales and can be contacted via newsletter or social media. It also covers the benefits of investing in live chat support and call labeling for call centers, including increased revenue and customer loyalty. LiveAgent is one of many available software options for customer service, with integrations and alternative systems also discussed. The company provides support, affiliate programs, and various features, as well as resources such as blogs, webinars, and tutorials.
A importância do atendimento ao cliente e da criação de uma base de conhecimento eficaz é destacada. O texto discute a estratégia de chamada quente, que envolve contatos prévios com os clientes e a necessidade de acesso a dados de contato. Essa abordagem reduz o risco de rejeição e aumenta as taxas de conversão.
Modelos de e-mail de indicação B2C
The text discusses various proactive chat models for different web pages to assist customers with their queries during purchasing or registration. It also emphasizes providing clear language and omnichannel customer support to collect valuable insights. Providing incentives and loyalty programs to customers can influence future purchases and engagement on social media platforms. There are different email templates for various marketing case studies to help customers solve their problems efficiently.
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