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Modelos para E-mail de Vendas

Apesar do crescimento rápido das redes sociais e outros canais de marketing digital, o e-mail continua sendo a ferramenta de marketing e vendas mais poderosa e eficiente, que supera qualquer outro canal. Na verdade, com o retorno de investimento potencial de até 4400%, o marketing por e-mail provou ser a melhor forma de atrair e preservar os clientes tanto para negócios pequenos quanto para grandes organizações. As estatísticas de marketing por e-mail a seguir demonstram claramente que o sucesso dos seus esforços de vendas depende se você usa ou não o e-mail na sua estratégia de marketing digital.

Modelos para E-mail de Vendas
Salve os nossos templates como mensagens enlatadas para ter as melhores mensagens de up-sell e cross-sell ao seu dispor.

Por que o e-mail ainda é o melhor canal de vendas

  • 72% das pessoas preferem receber conteúdos promocionais por e-mail, comparados aos 17% que preferem as redes sociais.
  • 61% dos consumidores preferem que as marcas façam contato por e-mail.
  • 90% dos e-mails são enviados para as caixas de entrada dos destinatários, enquanto apenas 2% dos seus fãs no Facebook veem os seus posts no Feed.
  • A sua mensagem tem 5x mais chances de ser vista por e-mail do que pelo Facebook.
  • Você tem 6x mais chances de receber um click-through por uma campanha de e-mail do que por um Tweet.
  • Quando se trata de compras feitas como resultado de mensagem de marketing, o e-mail tem a maior taxa de conversão (66%), se comparada a redes sociais, correspondência e outros canais.
  • 4,24% dos visitantes de marketing por e-mail compram alguma coisa, comparados a 2,49% dos visitantes de mecanismos de busca e 0,59% de redes sociais.
  • O valor médio de pedidos de clientes de e-mails é pelo menos três vezes maior do que os de redes sociais.
  • Na escala global, 30% dos marketeiros citam o marketing por e-mail como o maior ROI

10 Modelos de e-mail para a sua equipe de marketing e vendas

Usar templates prontos para e-mail pode facilitar o seu trabalho e melhorar a sua performance. Aqui estão 10 templates básico para e-mail de vendas que podem funcionar para a sua indústria, produto, consumidor, ou prospecto. Desde prospecção e follow-ups a estimular a sua base de clientes atuais com diferentes tipos de e-mails de promoção – esses templates podem ser um bom ponto de partida para as suas próprias campanhas de marketing por e-mail e comunicações de vendas do seu help desk.

Email de lead de entrada


Hi [NAME],

You recently visited our website and [action took on website]. I was wondering whether you were trying to figure out how you might [business solution]?

This inspired me to spend a few minutes on your site to gain a better understanding of how [Company] can help you [achieve specific goals].

We are working with similar companies in your industry, helping them [accomplish …]. Would it make sense to talk for 10 minutes this week? Please also feel free to book time directly onto my calendar here: [link].

Hope to hear from you,
[YOUR SIGNATURE]

Email de introdução de vendas


Hi [NAME],

I checked out your website, and it looks like you might be trying to [accomplish specific goals]. If you’re unfamiliar with [Company], we are working with similar companies in your industry, such as [competition], helping them accomplish three major goals:

[Goal #1]
[Goal #2]
[Goal #3]

If this is something you’re challenged with too, l would love to introduce you to [Product] to see if it meets your requirements. Would you have 10 minutes this week for a Zoom call?

Best,
[YOUR SIGNATURE]

P.S. If you’re not the right person to speak with, who do you recommend I talk to?

E-mail de acompanhamento de cliente potencial


Hi [NAME],

Hope all is well. I trust that you have had an opportunity to read my previous email and look at our website, so I figured it’d be worth checking in with you again.

Have you given any additional thought to our proposal? I’d be happy to do a quick review of it on the phone and answer any questions you may have.

If it makes sense to talk, please let me know how your calendar looks. If not, who is the appropriate person for me to talk to?

Look forward to hearing from you,
[YOUR SIGNATURE]

E-mail de lançamento de novo produto


Hey [NAME],

We’re thrilled to let you know that [Company] has just launched our new [Product name]!

In the last few months, we’ve been tirelessly working to make it valuable for our customers and we believe that [Product name] will help you enjoy your experience with [Company] even more.

If you’ve been struggling with [Issues this product solves], [Product name] would be a big help. If you’re interested in learning more about it, feel free to reach out. You can also find out more about it on our website here: [link].

Let us know if you have any questions or want to talk more.

Thanks!
[YOUR SIGNATURE]

Email do programa de fidelidade


Hey [NAME],

We’re excited to announce the launch of our new [Name of loyalty program]. We’ve created lots of exciting and exclusive rewards to say thank you to our amazing customers, like you!

Earn 1 point for every $ you spend [online and/or in-store] to unlock exclusive rewards.

[Reward Title 1] – [100] points to redeem
[Reward Title 2] – [200] points to redeem
[Reward Title 3] – [300] points to redeem

There are also lots of other ways to earn loyalty points with us. You can earn points for [joining / completing your profile/ following us on social media/ referring friends, etc.].

Join Our Loyalty Program/ Learn More

[YOUR SIGNATURE]

E-mail de upsell


Hi [NAME],

I hope your [year] is off to a great start!

We noticed that you’ve been paying for a monthly [Product/Service] subscription, and we’re grateful to be able to help you [accomplish your business goals]. I’m writing today with a small tip on how you can get the same set of features at a lower price.

By switching to annual billing, you’ll bring your monthly costs down from $ X to $ Y. There’s no lock-in contract or any obligations. If you decide to switch back or cancel your subscription at any point, we’ll be happy to refund you for any unused time.

Switch to Annual Billing and Save X %

If you have any questions or need any help at all, don’t hesitate to reach out.

Regards,
[YOUR SIGNATURE]

E-mail de oferta de Upgrade


Hi [NAME],

As a valued [Company] customer, you’re invited to enjoy a free, one-month upgrade to [Product] Premium. Activate your free upgrade with no risk, no commitment, and no credit card input. With [Product] Premium, you can:

Benefit 1
Benefit 2
Benefit 3
And much more!
Upgrade to Premium Now

Your account will be upgraded instantly, and you’ll enjoy full access to premium features for a full month. Join thousands of users who have discovered the difference [Product] Premium makes to their [business/ daily productivity, etc.].

Best regards,
[YOUR SIGNATURE]

E-mail de oferta de aniversário do cliente


Dear [NAME],

It’s your birthday today! Celebrate with a little extra something on us.

As a small birthday treat, we are giving you 50% off your next purchase for the rest of the month. Make sure to enter your unique code below at checkout. But hurry – it’s only valid till the end of the month!
DISCOUNT CODE

Best wishes from all of us at [Company]!
[YOUR SIGNATURE]

Email da oferta de fim de ano


Hi [NAME],

The holidays are fast approaching and will be here before you know it! At [Company], we’ve got something for everyone this year. Get your holiday list in check and take advantage of our incredible deals this week:

Shop our Holiday deals here

Bonus: Spend $XX or more on [products] and receive a FREE [product] as a gift with your purchase!

Happy holidays!
[YOUR SIGNATURE]

 Email de promoção da Black Friday


Hey, [NAME]!

Are you as excited as we are for Black Friday?

To celebrate the holidays and eating turkey, we’re running our biggest sale yet. Starting at midnight Thanksgiving day, we’re opening up 50% OFF our hottest products!

Hurry, the sale ends Sunday at midnight. Keep in mind that stock is limited and it’s on a first-come, first-served basis!

Grab the Offers

Don’t want to miss out? Click here to join our special Black Friday email list to be among the first to get notified when our sales happen (and when stock is getting low).

Until then, wishing you a happy Thanksgiving!

Cheers,
[YOUR SIGNATURE]

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